31 March - 27 April 2018
The Voorkamer Gallery
C H A N D L E R H O U S E
53 Church St. Cape Town
This body of work comprises of oil-based and watercolour monotypes that were created last March at the internationally-acclaimed Belgian print studio, Frans Masereel Centrum and explore the rise of the phenomenon of clickbait. Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching pictures to attract 'click-throughs’, thus encouraging the forwarding of the material over online social networks.
Of the work, the artist says: “...my intention has been to depict the visual and literary devices used in clickbait through the aesthetic of printmaking. In recontextualizing and reimagining the content taken from various digital platforms, I have attempted to address some of the ways in which clickbait devicely exploits the general consumers inherent 'lazy brain' inclination and the psychology of the human 'curiosity gap’.”
As an aside, the show also features a series of thirteen technicolour copic-marker drawings titled 'Imaginary Landscapes.'
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